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Online lottery is a growing industry in the US, with more and more states allowing for online ticket sales, subscriptions and even scratch card-style games. The laws governing these services vary from state to state, so be sure to check with your local jurisdictions before playing online.

Legitimate online lottery sites are regulated by gaming commissions and have a high payout record. They also have security measures in place to keep your data secure.

Most legitimate lottery sites have SSL encryption and security logos, which are a sign that they’re safe to use. You should always check the legitimacy of an online lottery site before playing with real money, as fly-by-night operators can easily take advantage of players who aren’t aware of their risks.

There are two types of lottery websites: those that sell lottery tickets and those that offer lottery betting. In the case of lottery tickets, online lottery sellers often charge slightly more than they do in the real world, but this is only because they’re able to make a profit off of your purchase.

These extra fees are designed to offset the cost of acquiring and hosting the software that runs online lottery games. The best online lottery software will feature a customer relationship management (CRM) tool, so that you can keep track of player activity, traffic sources and conversion rates. It’s important that your lottery software is easy to navigate and has good analytic functions so that you can track how well your advertising is working for you and make adjustments where necessary.

Some states also offer lottery ticket subscription services, which allow you to buy tickets for several drawing periods in advance. This makes it more convenient for players to play on a regular basis without having to go to the lottery store in person.

In many cases, the lottery retailer has to be licensed and have a criminal background check before they can be allowed to sell lottery tickets. This ensures that they’re not involved in illegal gambling or any other felonies.

Most US lotteries also donate a portion of their proceeds to charitable organizations and programs. The Kentucky Lottery, for example, donates a percentage of its proceeds to the KEES Scholarship Program and other grants and scholarships throughout the state.

Pennsylvania’s online lottery has shown a lot of success, with traditional game sales increasing every year since it was launched. In fact, a study showed that the state’s online lottery has had little impact on traditional lottery revenue, which is a big win for both players and the state.

Michigan’s online lottery is a huge hit, with weekly sales of online jackpot and scratch-off game tickets topping $8 million. The state’s retail lottery continues to set sales records, but introducing an online option has surprisingly boosted the total revenue from the state’s lottery by about a quarter.

In addition to selling tickets, most online lotteries have instant game offerings as well. Some, such as Georgia’s online lotto, use Diggi Games to supply their instant game products, while others, like the Kentucky Lottery, use games supplied by IGT. You can find a list of these games on the website for each state’s online lottery.